Geocentric pricing strategy. What Is Polycentric Marketing? 2019-02-26

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International Pricing Strategies

geocentric pricing strategy

In Africa, where exchange controls occur in some countries, this can lead to an official or unofficial black market. Marketers still be successful in such countries because exclusive distribution occurs more frequently in the wholesale level resulting in high demand of products from consumers. Multinational Marketing: Regiocentric orientation 5. Multidomestic firms generally follow this approach. Interest rates are often lower than the borrowing rate for the same domestic currency. It prevents problems of arbitrage when the disparities in local market prices exceed the transportation and duty costs separating markets. Three frequently encountered price polices are market penetration, skimming and holding.

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International Pricing Strategies

geocentric pricing strategy

A polycentric approach should only be used within a company in which there is a certain amount of comfort in allowing the host country to make all major decisions, following their own procedures and objectives. Straight extension can be successful when products are not culture sensitive and economies of scale are present. Calls for the per-unit price of an item to be the same no matter where in the world the buyer is located. Ethnocentric attitudes can be seen in the organizations communication process. Transfer pricing is the setting of prices to be charged by one unit such as a foreign subsidiary of a multi-unit corporation to another unit such as the parent corporation for goods or services sold between such related units. This approach is followed by the firms that are truly global because they follow the integrated global business strategy.

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Advantages and Disadvantages of Pricing Strategies

geocentric pricing strategy

Finally, the firm must develop an effective organization for pursuing international marketing. The chapter begins with a brief description of the international financial system and then describes the methods of pricing. This model promotes diversity through global integration of capital resources Perlmutter, 2009. For consumer products, local income levels are critical in the pricing decision. However, these pricing strategies have the disadvantage of not being long-term strategies, because newness always fades. But determining the price can take many ways.


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Economics Essay Sample: Pricing Strategies

geocentric pricing strategy

Third, in considering which foreign markets to target, a firm must analyze each country's physical, legal, economic, political, cultural, and competitive environments. The word polycentric itself means having many centers, and this is a characteristic of polycentric marketing as well. The bank, wishing to keep a buying rate as high as possible, will add the larger discount, i. Until confidence is established, in the event of a default by an importer, banks will look at the exporter. For example, it may establish a domestic-based export department or division to handle export activities.

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Global Pricing

geocentric pricing strategy

There is also the problem that under such a policy, valuable knowledge and experience within the corporate system concerning effective pricing strategies is not applied to each local pricing problem. Once consumers have grown accustomed to having the product on the market and more people own it, you can reduce the price to entice a more diverse pool of buyers. Inflation accounting methods attempt to deal with the phenomenon. Often they get involved in extensive trading to stem the rise in currency value so exports are not harmed. A turnkey construction contract is a mode of entry that requires that the contractor make the project operational before releasing it to the owner.

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International Business and International Marketing

geocentric pricing strategy

Transfer pricing Transfer pricing is more appropriate to those organisations with decentralised profit centres. In order to make sure that the export system is supported and encouraged, many countries have an export credit guarantee system which helps reduce the financial risks involved. Similarly, export traders have to prove that their products are locally manufactured with a value added as mentioned above. Acceptance and discount facilities are also available. Costs set the floor for the price that the company can charge. Even if that competition includes companies from foreign markets, it still only has to focus on the competition that exists in its home market. The price of one currency in any other currency is the result of forces of supply and demand in the foreign exchange market.

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What Is Polycentric Marketing?

geocentric pricing strategy

In this case, however, the forward rate is a discount, i. Foreign exchange b External sources Foreign exchange is currency bought or sold in the foreign exchange market. Base price is derived from cost plus formula Affected by local tax laws leading to gray markets Pricing an entire product line is a problem. The crucial critical concept of ethnocentrism in international organizations is the current policy that recruits from the home country are hired, and trained for key executive position in the organization. Estimated cost approaches are based on assumptions of production volume depending on process which will be a principal factor determining costs.


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International Business and International Marketing

geocentric pricing strategy

Second, the firm should clearly define its objective for international operations. Each foreign market it studied and the product or service prices are changed based on the local climate of the foreign market. The method a company markets a product or service will influence which model best suits…. The demand for one currency may be due to consumers wishing to buy from overseas or a belief that one country's currency is stronger than another's. Finally, some non-market dissertations are presented, on how geocentrism can evolve and some threats to the public interest are sketched.

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