Zara information technology strategy. The Secret of Zara’s Success: A Culture of Customer Co 2019-01-31

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The Zara Method

zara information technology strategy

Zara culture is defined by a decentralized and informal organization. Success factors for Deploying Cloud Computer. Items usually have a one week test period which they can then be promptly replaced if need be. One of the main points being that they are able to differentiate their product line faster than any other close competitor. Nevertheless, the invention of information technology and its entrance into business arena has seen, customers demand better services whenever they do business or receive services. All in all, Zara has managed to leverage its supply chain to deliver its customer promise of affordable fast fashion.

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Case Study: Information Systems and Information Technology at Zara

zara information technology strategy

In order to effectively complete with their peers Zara uses location, store layout, and product life cycles to act as their marketing tool to consumers. It would also allow Zara to economize on search costs which would be a result of having several suppliers. Holding inventory is hazardous for fast fashion because products that are in demand one day can be out of favor the next day. The store managers are then responsible for submitting orders that are considered necessary for their stores. Even broader, it has home furniture segment, where rugs and home accessories are sold.


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The Secret of Zara’s Success: A Culture of Customer Co

zara information technology strategy

Since then they have expanded operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe, the Americas, Asia and Africa. Vertical integration Zara designs as well as manufactures a majority of the apparel that customers buy in its stores. Zara therefore changes its collections every two weeks. Customer centricity strategies, for instance, depend on information about business customers, consumers and, above all else, end user value. This is a relatively slow procedure and suggests that there is room for improvement. Through telecommunication agreements, networking with the entire world can be effectively accomplished, accessing and retrieval of information can be established, while ensuring the operations and functionality for network sustainability and survivability.

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Zara: IT for Fast Fashion

zara information technology strategy

An adequate infrastructure that provides information across the business is needed to execute this vision. This is an important example in showing how a high-fashion, low-cost retailer can stun investors and analysts by using one simple yet innovative approach, or what is focusing solely on satisfying the market need. With the distribution center being close to the retailers, the cost of distribution is lower and the merchandise can reach the stores in a lot less time. Zara produces internally in Spain the most fashionable items 40% of designs , which are also the riskier and need testing, in order to get them to the stores as soon as possible. Lack of experience with the system can have detrimental effects. We are extraordinarily fortunate in having him as our instructor. Efficiency within stores can be improved and in production and fulfillment, the speed and chance of delivery can be improved.

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Zara’s Business Model, Information and Communication Technologies, and Competitive Analysis :: essays research papers

zara information technology strategy

All its designers are given unparalleled independence in approving products and campaigns, based on daily data feeds indicating which styles are popular. Also, with them being able to produce and distribute new fashions in a short amount of time, it allows Zara to change over 75% of the merchandise on display every 3 or 4 weeks. This vertical integration allows Zara to retain control over areas like dyeing and processing and have fabric-processing capacity available on-demand to provide the correct fabrics for new styles according to customer preferences. For example, while many companies struggle with long lead times in discussions and decision making, Zara gets around this challenge by getting various business functions to sit together at the headquarters and also by encouraging a culture through structures and processes where people continuously talk to each other. This is very much in contrast to the traditional high-volume fast-fashion companies, which outsource most of their manufacturing to contract manufacturers. The Zara brand has created more of an online community, and part of the reason that consumers shop at Zara is for the enjoyment f seeing what clothes they have in stock. Other retailers are faced with the disadvantage of having their products shipped from China and facing a lag time of more than two months.

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IT, Fashion Industry, and Zara

zara information technology strategy

A completely new piece of can be designed, manufactured and delivered in less than four weeks. Digitization should deliver much greater awareness to supply chain leaders. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Again, this is not only time consuming since information needs to be entered into a relatively small device, at the store level it is logistically a complex procedure. Cleary, Zara is riding two of the winning retails ends, being in fashion and low prices which make a very effective combination out of it. They, therefore, rely on the information that is provided by the commercials within design teams who in this scenario are the decision makers. The cost benefits analysis will be carried out by analyzing the Zara business processes along the supply chain, between the shops and the headquarters and among the shops.

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Zara Information Technology System Management Essay

zara information technology strategy

It is analogous to the spot price in financial options and is not easy to determine. Customer taste predictions and demand forecasts has been reliant on strategic market segmentation through information technology. Able to design and manufacture new merchandise in a matter of weeks gives their customers value in knowing they will be able to purchase the newest fashion styles. If Zara would have to opt between a single supplier or several, the former would be probably more suitable. Teams to Wear Where Zara displays its corporate culture, and philosophy, that encourages business ethics, respect, diversity, honesty, transparency, and professionalism.

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Case Study: Information Systems and Information Technology at Zara

zara information technology strategy

The company has also cut costs on advertising and in other areas of the company in order to maintain their high quality and low cost fashion designs. For example, it has outlined a Global Water Management Strategy, specifically committing to zero discharge of hazardous chemicals. In its headquarters, the design team uses flat-screen monitors linked by webcam to offices in Shanghai, Tokyo and New York the leading cities for fashion trends , which act as trend spotters. The whole process would be time consuming, and implementing the new system would be very difficult as the reliability of the system is not certain. Zara maintains a design team of 200 people, all of which produce approximately 12,000 new styles per year for Zara.

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ZARA STRATEGIC PLAN 2015 by Grisell Rodriguez on Prezi

zara information technology strategy

Zara has no chief designer. Chances are that this will be more realistic with fewer suppliers, as it would provide the vendor with greater incentive to be of service than with multiple suppliers. If the production would be leaner as a result of the more frequent information on orders, the supply to the distribution centers would match the actual demand more closely. With reference to the pink scarf trend mentioned above, it could have been that Hollywood actress Scarlett Johansson had worn a pink scarf to a charity gala the evening before in Los Angeles, or golf star Michelle Wie had showcased a pink scarf at a celebrity tournament in Asia. Retrieved 12 14, 2012, from Inditex.


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